![]() ![]() When Captain Honey published its first title, The 50 Book, in 2013, we held a very successful event at Kinokuniya Bookstorein Sydney ( here’s some pics of the event). ![]() I’d attended too many events at which I’d witnessed the poor author in front of a handful of people trying to muster even a molecule of the passion and energy that it took to create the book in the first place.īut, hurrah, it seems that the Book Launch is making a comeback, particularly for self-published authors. Or, there was a small financial contribution set aside that the publisher might make to the author’s self-funded, self-planned event.Īs a publisher in big commercial houses myself at that time, I was persuaded of the “waste of time and money” theory. “Those canapés are too costly, did that media person attend the event? who is that guest speaker anyway?” And, just like that, it seemed that book launches were off the agenda for the average author. No sooner had the production team hit the print button than the publicists were dusting off their media lists, planning the canapés and working out who the guest speaker would be.Īnd then came the steady breath down the neck of the finance team. I remember when I first started working in publishing (that was, ahem, over twenty years ago), book launches were a sine qua non. ![]()
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